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New York Times: A night out with Sam Branson

By RALPH GARDNER Jr. Polar Opposites SAM BRANSON, the 22-year-old musician, sometime male model, friend of Princes William and Harry and son of the Virgin Group billionaire Richard Branson, was on familiar turf: ordering Kobe beef tartare at Ono, an elegant Japanese restaurant in the meatpacking district. That is where his responsibilities ended. Mr. Branson’s […]

TV2 – Noway (Norwegian)

TV2 in Oslo, Norway covers the story of Will and Ellesmere Island Expedition team member Tobias Thorleifsson during the Norway media tour. The story is recorded in Norwegian. Click here to view the video.

Will Steger To Explore Arctic With International Young Explorer Team

WILL STEGER TO EXPLORE ARCTIC WITH INTERNATIONAL YOUNG EXPLORER TEAM Steger to lead six young explorers on a 60-day, 1,400-mile dogsled expedition across Ellesmere Island, an area on the front-line of global warming. MINNEAPOLIS – December 3, 2007: In early 2008, polar explorer Will Steger will lead a team of six young explorers on a […]

Minneapolis/St. Paul Magazine: Tools of the Trade

by Steve Marsh Will Steger’s Arctic Spacesuit April 1, explorer Will Steger leaves for a seventy-day sub-Arctic expedition to Ellesmere Island in Canada. He won’t forget to pack his Wild Things high-altitude one-piece. “This is how I survive in the Arctic, where teh temperature can range from -55 to 20 Fahrenheit,” says Steger. “I wear […]

Nat Geo Wild Chronicles – Baffin Island Expedition ’07

National Geographic’s Wild Chronicles host, Boyd Matson, joined the 2007 Baffin Island Expedition team in Clyde River on the northern coast of Baffin Island, as part of their Wild Chronicles series. The program aired nationally on PBS. Click here to view the video.

Esquire Magazine: The Iceman Cometh

Sam Branson’s story, “The Iceman Cometh” in Esquire Magazine, contains an 8-page fashion photo spread along with Sam’s experience on the Ellesmere Island Expedition. On newsstands now.

CNN – Baffin Island Expedition with Richard Branson

Richard Branson, his son Sam and six-time Everest summiter Ed Viesturs join Will Steger’s Baffin Island Expedition from Clyde River to Igloolik, Nunavut. CNN’s Anderson Cooper 360 covers their participation in the expedition as part of the Planet In Peril series. Click here to view the video.

Time for Kids: Across the Ice

by Bryan Walsh: Do you want to see the effects of global warming? Then head north. Temperatures are increasing faster in the far north than they are in the more temperate zones of the world. Recent studies indicate that the North Pole could be underwater during the summer in less than 10 years, instead of […]